I have tried to make my own gluten free bread – and the results were far from good. I can see why it is difficult. It is kind of like a meat free sausage. What makes it good is the thing you can’t use. So the results are never going to be great. However, you would think a company that calls itself Genius would have cracked the case by now. It would appear that they are finding it as much of a puzzle as me. – judging by the last few loaves I have bought. Full of holes and mostly unusable. Very frustrating – especially as it costs almost £3 a loaf.
I know they have had this problem before. Genius bread disappeared from the shelves of our local supermarkets for quite a while and I saw a message on their Facebook page about it. Apparently it was to do with the improvements they are trying to make to the bread. I have to say that I had noticed that the texture of the loaves is much better – and the taste too. It is definitely softer and more like bread. But something is not quite right, because I am still getting several slices that have huge great big holes in them. Perhaps they are working on a bagel recipe – if only!
Clearly there is something going wrong in the baking process and air bubbles are blasting holes through the centre. I know baking is a science, but if you claim to be ‘Genius’ you should be working harder at finding the solution. I really feel they need to improve their quality control too, because sending out, what I can only imagine is batch loads of unusable bread is totally unacceptable.